The Story Behind Highfit

Why create this project?

The motivation to design such a product is because I wanted to share my successful experience in workout exercise and keep fit. I was overweight, so I targeted to lose weight in a short time. I browsed lots of materials online and applied these to practice, including keeping exercises, eating fitness diets, etc. After I achieved the goal, I realized that avoiding weight regain and keeping a sustainable fitness life is much more crucial for everyone who wishes to stay healthy. The life-long practice is hard for mortals, and it is easy to fall into a wrong path. Thus, an easy-to-use assistant tool would definitely help to turn these practices into habits and keep on the right track. I hope to deliver an app of fitness knowledge and best practice for everyone to maintain a healthy life.

Observation and research

Define Insight

Why is it so hard to getting in shape?

Persona

Design Strategy

The vison of Highfit

Manage personal workout, motivate people to enjoy fitness routines and build good exercise habits. Guide people to workout at any time, any place.

Competitive advantage with in-person group training or personal training course

1. Lower cost

In-person personal training (PT) courses charge normally $70-$120 per hour in the Bay Area. Gym membership fee is usually from tens to hundreds dollars per month. It is too expensive for many people to afford. Highfit provides professional training materials and fitness knowledge with a much lower price ($15/mon for membership) which is affordable to everyone. All these materials are grouped by levels, time-span, and hardness. People can follow various courses according to his/her time and space limit at any time.

2. Flexible time and space for workout

All these materials are grouped by levels, time-span, and hardness. People can follow various courses according to his/her time and space limit at any time.

Competitive advantage with fitness apps in AppStore

1. Customized training plan

2. Intake and burning calories calculation for both workout and diet

3. Professional fitness knowledge with granularity of muscles

4. Reward system help users to build exercise habits

Set measurable goal

1. DAU & MAU

2. VIP upgrade users

3. Daily Avg.Online Time

4. Conversions Rates

Ideate

1. How might we provide personalized workout plans for everyone?

User test

Most participants like personalized workout plan!

I invited 3 participants to experience this personalized workout process. Overall, the feedback is positive, especially the feature of measurable goals with plans based on personal physical condition is highlighted by users’ comments. Meanwhile, some concerns are raised :